ADVERTISEMENT MATERIAL FOR JUNIOR HIGH SCHOOL

     ADVERTISEMENT

Advertisement is a commercial notification that has aim to encourage or persuade general society to buy or use the item or service offered in the advertisement. Advertisement usually put in mass media, such as printed and electronic mass media (magazine, newspaper, internet, television and radio.) 

Advertising objectives should always be in line with promotional and marketing objectives, as well as the business strategy or mission of the organization. Group advertising objectives fall into three categories:

     1. To Inform

     2. To Persuade

     3. To Remind

Functions/purposes:

– To advertise                                      : Untuk mengiklankan

– To offer                                               : Untuk menawarkan

– To promote                                   : Untuk mempromosikan

– To attract people to…                    : Untuk menarik orang supaya….

– To persuade people to…               : Untuk merayu orang supaya…

– To make people interested in     : Untuk membuat orang tertarik

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There are 3 types of advertisement as follows:

A. Informative Advertising      

Informative advertising is often used when launching a new product, or for an updated or relaunched product. The objective is to develop initial demand for a good, service, organization, or cause. It is used when a new product is put on the market on when an old product has been re-launched or updated.

   1. Informative Advertising
      Product (shoes)

The Shoe Works if you Do

The nike sweet classic high is comfortable while still remaining in style.

With great quality and a wide variety of color options, these sneakers are perfect for casual use.

Stay fly, stay fresh and get yourself a pair

nike.com

   2. Informative Advertising
      Product (Hotel) 

Discover San Diego’s Best Kept Secret

The Bayclub Hotel Marina

Be our guest and enjoy

· Beautiful Shelter Island location, just a minute away!

· Complimentary full breakfast buffet

· All rooms with lovely water view

· Great restaurant and lounge

· Heated pool and hot tub

· Discount ticket to local attraction

· Children under 12 stay free

· Call now for IVIC discount rate

· 619-224-8888/800-672-080

The Bay Club Hotel & Marina 2131 Shelter Island Drive, San diego, CA 92106

www.bayclubhotel.com

B. Persuasive Advertisement

Marketers use persuasive advertising to increase the demand for an existing good, service, or organization. The idea is persuade a target audience to change brands, buy their product, and develop customer loyalty. After the purchase, the quality of the product will dictate whether or not the customer will remain loyal or return to the previous brand.

 1. Persuasive Advertisement

                    Product (Restaurant)

You’ll need a snorkel to see more fish

experience the stunning variety of fresh seafood, steak, and pasta selections at Wahooo.

Where exotic local ingredients and mouthwatering sauce come together in a symphony of flavors.

join us in our relaxed island-style seafood grill and bar for a tropical libation,

a casual lunch, or an intimate sunset dinner

Wahooo, Seafood grill and Bar

Open 7 days a week, 11.am – 9.pm, Reservation Recomended : 822-7833

 2. Persuasive Advertisement

                    Product (Hotel)

Yours for the day!

Our exclusive Country house for you,

Your partner and all your happy guests

You’re invited to explore our charming family run Country House

five minutes from junction 27 or the M6

Featuring beautiful private grounds, private staircase, panelled

Library bar and sumptuous original victorian features.

Come and meet our friendly team

to discuss your tailor made wedding

over coffee and homemade cake!

C. Reminder Advertisement

Reminder advertising reinforces previous promotional information. The name of the product, testimonials of past customers, public response, and sales techniques are repeated in the hopes of reminding past customers and garnering new ones. It is used to keep the public interested in, and aware of, a well-established product that is most likely at the end of the product life cycle.

 1. Reminder Advertising

                    Product (Food)

Beef n’ Pepper Deliciously Bold!

A new kind of deliciousness!

A thick and juicy 100% beef patty is good, but we’re aiming for great.

 So we added grilled onions, 2 slices of cheese and we covered them all in our delicious black pepper sauce. Nice Right?

2. Reminder Advertising 6

                    Product (Drink)

NOW 100% NATURAL

Diet 7up, now more lemon lime taste. 

The famous crisp, refreshing taste of 7 up is now better than ever, because it’s been stripped of the artificial stuff found in most soft drinks. 

Pick one up today.

3. Reminder Advertising

                Product (shoes)

VANS

Custom Scenes

Your Local dealer will be happy to order a custom Vans scene on your favorite style vans shoe.

Now you already know about 3 types of advertisement and the purpose of advertisement. To make you more clear about it let find and explore the advertisement in real life around you with this task.

 

MAKE A CLIPPING

  

Please find the advertisement about informative advertising, persuasive advertising, and reminder advertising in the newspaper or magazine. The advertisement must about product. Cut the adv. and stick it on the manila paper and describe it. You can add some borders and accessories, make it as unique as possible.

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